Silvervine Fruit Powder (Matatabi) for Cats

Silvervine fruit powder for flexible, scent-led enrichment.

Each Sprig & Whisker pack contains finely ground silvervine fruit powder, designed to be used in small pinches on toys, scratchers, play mats or other suitable surfaces.

Silvervine, also known as matatabi, is a naturally aromatic climbing plant used as olfactory enrichment for cats.

Research suggests that around 80% of cats respond to silvervine in at least one form. Reactions can range from quiet sniffing and licking to rubbing, rolling, playful excitement and zoomies.

What you might notice

• Sniffing and scent exploration
• Licking
• Face rubbing and rolling
• Pawing and playful interaction
• Chasing or sudden zoomies
• A calmer, more settled period afterwards

Responses can range from subtle curiosity to very energetic play. Every cat explores differently.

Why our fruit powder is different

• 100% pure silvervine fruit powder
• Finely ground texture
• No blends, fillers or added fragrance
• Easy to sprinkle in small amounts
• Flexible for toys, scratchers and play surfaces
• A simple way to add scent-led enrichment to existing play

Its fine powder texture makes it easy to sprinkle onto toys, scratchers and familiar play surfaces.

Product details

• 32 g per tin
• 100% silvervine (Actinidia polygama)
• Finely ground fruit powder
• No catnip
• No added fragrance
• No fillers

How to use

Sprinkle a small pinch onto a toy, scratcher, play mat or other suitable surface.

Let your cat sniff, lick, rub, roll or interact naturally at their own pace.

You can also use a small pinch to add scent interest to an existing toy or enrichment setup.

As a general guide, offer 1–2 times per week. Some cats may enjoy it 3–4 times weekly, while others need longer breaks.

Every cat has a different reset time. Use your cat’s continued interest to find the rhythm that works best for them.

After each session, close the tin securely and store it somewhere your cat can’t reach. This helps preserve the natural scent and prevents unsupervised access between sessions.

Good to know

Around 1 in 5 cats may show little or no interest in silvervine, and that is completely normal — compared with around 1 in 3 cats that may not respond to catnip.

A cat that shows little interest in fruit powder may still respond differently to other silvervine forms such as sticks, gall fruit or leaves.

For supervised enrichment use only. Not intended as food. Small amounts may occasionally be swallowed during normal licking or play.

Powder care & storage

Keep sealed in a cool, dry place, away from prolonged exposure to air, heat and direct sunlight.

Close the tin promptly after each use to help preserve the natural scent.